Nestle's "Funner Menu Options" was very interesting to read
about because I had never heard of it before. I thought that it was really
funny and unique. It allowed them to stand out and once people caught ahold of
it, it became very popular. I was surprised at how much positive feedback that
it did receive because usually when you have to go through an automated system
it gets annoying because of all the steps and this kind of seemed like a joke
to them. Especially if you are calling in for a legit reason trying to get
ahold of customer service and you have to go through these steps and having to
deal with a bunch of others calling in to hear this automated system and it
gets all clogged up. In the end though it worked out really well for Nestle and
at the same time was a great advertising tool for them as well because it
exposed their company name to many more people all because of this. Attached I
have the layout of what it was like when calling the Nestle "Funner Menu Options," http://lynspirations.blogspot.com/2010/04/nestle-crunch-hotline-menus.html.
It is funny to compare this success story to the unsuccessful
story #McDStories of McDonalds that happened in 2012, a hash tag that was
created and didn’t work out for them. The purpose was to share positive feedback
of their experiences at McDonalds but instead it just received negative
feedback that they encountered while at McDonalds. Nestle definitely had a lot
more success than McDonalds did which is the chances you take with social media
because you never know. Also, its crazy because Nestles "Funner Menu Options" took place in 2009 when social media really just began and was spread through
email, text and word of mouth. Nestles overall was better because they didn’t allow
the users to comment on how terrible this automated system was even if they
wanted to. I have also attached a forum where you can locate the phone number
and give it a call yourself, https://www.tapatalk.com/groups/jjb/funny-call-the-nestle-crunch-hotline-t594975.html.
I had never heard of this clever idea before now either! I liked how you incorporated past case studies like McDStories. Good job!
ReplyDeleteI liked the comparisons you made between the McDonald's viral hashtag and Nestle's customer service line. It is interesting to see how these two similar ideas had such different results. Great Reflection!
ReplyDeleteI really like what you had posted in your blog Dylan. Nestle success was really unique and a fun way for them to get more people involved. I didn't know that Nestle did the automatic phone system in 2009 which was a fun fact to learn about. Great job!
ReplyDelete