This week’s case study was about Devin Durrant and his son
and a story I have never heard of, it is about the LDS church and I am not LDS
so that may be why. Durrant who is a big name around the church and reffered to
as, “Elder” gave a testimony about pondering and memorizing various bible verses.
It seemed like everything Devin Durrant did in my opinion was okay but I think
that changed when the business side of him came out. Durrant’s son after the
testimony began using websites to promote their “brand.” They used the wrong
platform to benefit personally from and promote himself. It seemed very
skeptical once I found out that the son of Durrant immediately began selling
t-shirts after his dad’s church presentation. Once they got a bad rap all over
social media they began saying that all the money would be going to charity and
I believe that this was just a way to cover themselves because they knew that
they original plan was wrong and they got caught.
I have attached the link to Devin Durrant LDS page where it
goes on to talk about what “Ponderize,” means because it is not a word in the
dictionary it is a word that Durrant came up with himself (https://www.lds.org/general-conference/2015/10/my-heart-pondereth-them-continually?lang=eng).
The meaning behind that word he says is, “I like
to say it’s a combination of 80 percent extended pondering and 20 percent
memorization.”
On the next article attached from KUTV a news
channel in Salt Lake in goes into depth on how the who website was removed
after this incident (http://kutv.com/news/local/amid-criticism-ponderize-website-removed-after-lds-general-conference.)
It involves quotes from the Durrants trying to save themselves and their reputation.
At the end of the day I can see both points of views but them being so involved
with the LDS church they should know wrong or right and I felt like they knew
this was a big risk, there is a time and place for everything.
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